Finer Things in Folding Cartons

Printers are finding new ways to exploit the offset process as well. Shorewood Packaging, a business of International Paper, recently announced the premier of its Extreme Packaging method, which combines the company's Extreme Vision™ lithographic lenticular technology with traditional folding carton manufacturing. Extreme Vision pairs a digitally interlaced image with a specially designed ribbed plastic lens, providing five distinct visual effects in one printed piece. The end product displays animation, depth, and image morphs meant to strikingly differentiate the carton on shelves.