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In with the old and new
Improvement in the flexographic process may open the door for a host of value-added printing techniques and finishing capabilities to be done more cost-efficiently. Avery Dennison Market Manager for Packaging, Joe Gruse notes, "In the past, most people thought of sheetfed offset for high-end printing. We are noticing a shift to narrow-web printing for high-end cartons with the improvements made in flexographic printing."
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