FINDING THE RETURN ON CTP

We can wait until consumer product companies demand we print their packaging with digital plates, and let them determine who pays for the investment. We can wait until we have reached a "critical mass" of installed machines, similar to the proportions in commercial printing, and see which companies come out the winners and losers. Or we can claim a stronger stake in our destiny by working with our suppliers to build sound models and justifications for taking the next step.