Fierce Females in Package Printing: Lori Campbell — Leveraging Diversity of Thought for Future Success

By Linda Casey

Campbell: I thought about this question a lot because I wanted to share something personal. I’m at the height of my career, so I wanted to share something that I want to give more to at the end game of my career. I’m still in that mode of looking for that.

I have started to get involved with the local food banks, and then, at least from a monetary standpoint, The World Food Bank. To think that in this country, we have kids that get their only meals at school. It’s ridiculous that we have people hungry in this country! That’s not acceptable.

I’m also passionate about animal welfare, but I haven’t been able to separate my heart enough to be able to work for an adoption or rescue type of organization. It’s too painful, so I support that cause monetarily. I’m in awe of people who work in animal welfare and yet not be heartbroken all the time. I don’t have that ability, so I support their work.

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Linda Casey Author's page

As editor-in-chief of Packaging Impressions — the leading publication and online content provider for the printed packaging markets — Linda Casey leverages her experience in the packaging, branding, marketing, and printing industries to deliver content that label and package printers can use to improve their businesses and operations.

Prior to her role at Packaging Impressions, Casey was editor-in-chief of BXP: Brand Experience magazine, which celebrated brand design as a strategic business competence. Her body of work includes deep explorations into a range of branding, business, packaging, and printing topics.

Casey’s other passion, communications, has landed her on the staffs of a multitude of print publications, including Package Design, Converting, Packaging Digest, Instant & Small Commercial Printer, High Volume Printing, BXP: Brand Experience magazine, and more. Casey started her career more than three decades ago as news director for WJAM, a youth-oriented music-and-news counterpart to WGCI and part of the Chicago-based station’s AM band presence.