Fierce Females in Package Printing: Lori Campbell — Leveraging Diversity of Thought for Future Success
Campbell: I believe my challenges were self-imposed. I was fortunate in a lot of ways. I had a great role model in my mother, who worked in a very heavily male-dominated manufacturing industry and rose to become VP in her company. I was always very fortunate to work for a boss who had no problem giving women opportunities, so plenty of strong women were working for him. I recognized that, and I’m grateful for it.
I had taken it as my challenge to be instrumental in suggesting that we crawl out from our four walls to really see what was going on in our industry, and Cindy White also encouraged me to join TLMI. I can be introverted and shy, so I sometimes need to stretch myself a bit to get involved and work with people I don’t know. After Cindy convinced me of the value of TLMI, I went to my first meeting. Being part of the organization has made a huge difference both personally and professionally. TLMI gave us that outside perspective — allowing us to see how to deal with increasing competition with more intense pricing and brought more diversity to our thinking.
As editor-in-chief of Packaging Impressions — the leading publication and online content provider for the printed packaging markets — Linda Casey leverages her experience in the packaging, branding, marketing, and printing industries to deliver content that label and package printers can use to improve their businesses and operations.
Prior to her role at Packaging Impressions, Casey was editor-in-chief of BXP: Brand Experience magazine, which celebrated brand design as a strategic business competence. Her body of work includes deep explorations into a range of branding, business, packaging, and printing topics.
Casey’s other passion, communications, has landed her on the staffs of a multitude of print publications, including Package Design, Converting, Packaging Digest, Instant & Small Commercial Printer, High Volume Printing, BXP: Brand Experience magazine, and more. Casey started her career more than three decades ago as news director for WJAM, a youth-oriented music-and-news counterpart to WGCI and part of the Chicago-based station’s AM band presence.
