Fierce Females in Package Printing: Lori Campbell — Leveraging Diversity of Thought for Future Success
Campbell: I'll share my honest perspective about our business. There was some lack of diversity for probably the first 30 years of business [at The Label Printers]. We did well because the label printing business was different then, and in some ways, it was easier to make money. We didn’t have to challenge how business was done; we could simply look back at what worked in the past.
But the world evolved, and over time, we realized we were too insulated and needed more outside perspective. Once we opened up to thoughts outside our four walls, we saw how a diversity of ideas make a huge difference in our future success.
As editor-in-chief of Packaging Impressions — the leading publication and online content provider for the printed packaging markets — Linda Casey leverages her experience in the packaging, branding, marketing, and printing industries to deliver content that label and package printers can use to improve their businesses and operations.
Prior to her role at Packaging Impressions, Casey was editor-in-chief of BXP: Brand Experience magazine, which celebrated brand design as a strategic business competence. Her body of work includes deep explorations into a range of branding, business, packaging, and printing topics.
Casey’s other passion, communications, has landed her on the staffs of a multitude of print publications, including Package Design, Converting, Packaging Digest, Instant & Small Commercial Printer, High Volume Printing, BXP: Brand Experience magazine, and more. Casey started her career more than three decades ago as news director for WJAM, a youth-oriented music-and-news counterpart to WGCI and part of the Chicago-based station’s AM band presence.
