Fierce Females in Package Printing: Lori Campbell — Leveraging Diversity of Thought for Future Success

By Linda Casey

Campbell: Whether you’re talking about your own personal development or your business development, again, having more diversity allows for new ideas to come to the fore. Suppose everybody is pulling from the same background. In that case, whether that’s race, creed, color, or something else, you lose the chance to investigate opportunities and challenges from different perspectives. You also lose a lot of those aha moments. When you have more views, you get more ideas, and more ideas are always better. I’ll argue that point to anybody who wants to: It’s better to have more ideas than less.

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Linda Casey Author's page

As editor-in-chief of Packaging Impressions — the leading publication and online content provider for the printed packaging markets — Linda Casey leverages her experience in the packaging, branding, marketing, and printing industries to deliver content that label and package printers can use to improve their businesses and operations.

Prior to her role at Packaging Impressions, Casey was editor-in-chief of BXP: Brand Experience magazine, which celebrated brand design as a strategic business competence. Her body of work includes deep explorations into a range of branding, business, packaging, and printing topics.

Casey’s other passion, communications, has landed her on the staffs of a multitude of print publications, including Package Design, Converting, Packaging Digest, Instant & Small Commercial Printer, High Volume Printing, BXP: Brand Experience magazine, and more. Casey started her career more than three decades ago as news director for WJAM, a youth-oriented music-and-news counterpart to WGCI and part of the Chicago-based station’s AM band presence.