Fierce Females in Package Printing: Lori Campbell — Leveraging Diversity of Thought for Future Success

By Linda Casey

Campbell: To me, diversity and inclusion means more voices, more perspectives, and more input. And I’m a big believer in that. We’re too inclined as humans to listen to our own self-fulfilling thoughts and opinions of others. From the news that we watch and the newspapers we read to the social media sites that we follow, we have tendencies to support ideas that we already believe.

Having others — people who don’t come from the same perspectives or may share some of our beliefs but not all — enables you to become a well-rounded person and organization. The more voices, the more opinions, and the more input you get from others, you become more tolerant and what’s more, is that you grow your mental capabilities to think more globally.

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Linda Casey Author's page

As editor-in-chief of Packaging Impressions — the leading publication and online content provider for the printed packaging markets — Linda Casey leverages her experience in the packaging, branding, marketing, and printing industries to deliver content that label and package printers can use to improve their businesses and operations.

Prior to her role at Packaging Impressions, Casey was editor-in-chief of BXP: Brand Experience magazine, which celebrated brand design as a strategic business competence. Her body of work includes deep explorations into a range of branding, business, packaging, and printing topics.

Casey’s other passion, communications, has landed her on the staffs of a multitude of print publications, including Package Design, Converting, Packaging Digest, Instant & Small Commercial Printer, High Volume Printing, BXP: Brand Experience magazine, and more. Casey started her career more than three decades ago as news director for WJAM, a youth-oriented music-and-news counterpart to WGCI and part of the Chicago-based station’s AM band presence.