Fierce Females in Package Printing: Lori Campbell — Leveraging Diversity of Thought for Future Success
Campbell: I applied at a few places after college — just through the old-fashioned help wanted ads in the paper. The Label Printers was one of them, but so was the AAA Motor Club.
It took three interviews to land the job as a receptionist at Label Printers, but I knew the industry would be fun because they involved stickers and stickers are fun. So, while the printing industry just happened to be where I landed, I never looked back.
As editor-in-chief of Packaging Impressions — the leading publication and online content provider for the printed packaging markets — Linda Casey leverages her experience in the packaging, branding, marketing, and printing industries to deliver content that label and package printers can use to improve their businesses and operations.
Prior to her role at Packaging Impressions, Casey was editor-in-chief of BXP: Brand Experience magazine, which celebrated brand design as a strategic business competence. Her body of work includes deep explorations into a range of branding, business, packaging, and printing topics.
Casey’s other passion, communications, has landed her on the staffs of a multitude of print publications, including Package Design, Converting, Packaging Digest, Instant & Small Commercial Printer, High Volume Printing, BXP: Brand Experience magazine, and more. Casey started her career more than three decades ago as news director for WJAM, a youth-oriented music-and-news counterpart to WGCI and part of the Chicago-based station’s AM band presence.
