Feast for the Eye

Kodak Polychrome Graphics' halftone Approval uses SWOP standards to create colors, along with CMYK software McCaleb calls "a recipe color program that is user selectable, so that no physical adjustments are needed to produce even spot colors."

Acknowledging color matching confusion, McCaleb affirms "the more color management tools you provide to give customers consistency, the more inconsistency you get. There may be consistency in one shop, but there is not consistency in the universe. We need a benchmark."