Feast for the Eye

Digital proofers can produce packaging's custom colors in minutes, but can converters afford the technology they need?

By Susan Friedman

Digital proofing's transformation of proof production cycle time is bound to help package printers over any separation anxiety for film.

To hear Neil Potter, business manager for the packaging market at Imation tell it, digital proofing's productivity benefits can't get much clearer. Printers can trade analog proofing's half-day to two-day cycle times, or on-press proofing's two-day to one-week cycle times, in favor of a digital proof produced in minutes, he says.