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But no matter how much the technology has progressed or how the market place changes, the laundry list of key words that printers want in their equipment has stayed the same. It's still about throughput, quality, and dependability, said Rick Ruenzel, director of business development for the Midwest, Comexi. "[The list includes] productivity, with increased speed, ease of changeover, and operation; quality in the equipment and in the printing; reliability of both the press and the technical support of the press; and of course, price. All of these items translate into a relative economic value," he said.