Can I Have Your Recipe?

For the printer/converter, using one set of inks can effectively reproduce a vast number of spot colors while reducing the number of press runs, wash-ups, and inks involved. Fewer changeovers also yields greater consistency over the length of the print run. For the package designer, extended color printing offers a greatly expanded palette and the promise of faithful reproduction of original art work. For the end user/CPC, payoff comes in the dramatic visual shelf impact that translates into dollars at the cash register. Granted, working with extended ink sets requires some adjustment, but the results clearly are worth the trouble for a growing number of printers and end users.