Can I Have Your Recipe?

In the world of packaging, CMYK is an appetizer, whetting but no longer satisfying end-users’ growing appetite for color. It stands to reason: color is arguably the most identifiable and valuable of all the assets associated with a given brand. And not just any color, but intense, vibrant color that differentiates a company from its competition, creates an irresistible emotional connection with the consumer; color that is the key component of high-impact graphics designed to grab a consumer’s attention and hold it long enough to trigger a purchase decision.