Exploring Middle Ground

Chris Faust, Marketing Manager, Comco International, Milford, OH

I believe the market change in order quantities is the most compelling reason to purchase a mid-web press. The marketing emphasis is on regional promotions and many copy changes. Complete package and graphic redesign is becoming more common. The traditional long run where change-over times and higher tooling costs could be amortized over the length of the run is becoming more rare every day. With these market changes, the converter needs a press capable of short and medium runs as well as long-run production. The mid-web press meets the requirements of quick change-over, lower tooling costs and fewer required press operators.