Expanding the Possibilities of Color

Why extended color?

Originally used to reproduce art, the term "extended gamut color" could apply to color-critical applications from a Van Gogh or Picasso print to any number of high-impact consumer packaging and point-of-sale applications found on grocery shelves around the world. In promising rich solids, realistic skin tones, true pastels and continuous-tone images, extended color printing is an enticing option for brand owners and designers interested in reaping the benefits of high-impact package graphics: greater visual/shelf appeal; accurate, consistent, repeatable color; and market differentiation.