Expanding the Possibilities of Color

Extended color printing could be the next best thing to the eye of the beholder in the package-printing industry.

PHILOSOPHICALLY SPEAKING, THE exact nature of color may be in dispute forever. As far as brand owners and the package and label printers who work with them are concerned, however, color is a concrete, measurable reality and the most critical component of print quality. If the job of the packaging or label designers is to create shelf appeal and ensure brand recognition, the job of packaging and label printers is to lock in those attributes by reproducing those designs as faithfully, efficiently, and affordably as possible.