The Power of Proliferation

Meanwhile, Welter sees gravure still holding on to a larger following (vs. flexo) in other regions of the world, and still capitalizing on its core advantage of larger cell volumes, which yield a quality standard best suited (from a time and cost standpoint) for longer runs. Though gravure sleeves have taken steps toward time and cost issues inherent to the process, gravure technology in general is “similar to thirty to forty years ago,” Welter says.