The Power of Proliferation

In a recent online post for Forbes’ CIO Central column, Exopack Chairman and CEO Jack Knott characterized the “huge” and continually growing number of SKUs as a source of “challenges—and opportunities” for flexible packaging providers. In other words, when a CPG customer approaches a flex-pack converter to produce a new package design, it could be up to the converter to make the production feasible. Welter explains, “We work closely with our customers to keep SKUs to a minimum, as it helps keep the product lineup manageable. In many cases, consistent package sizes (which translate into web widths) can help in managing costs and efficiency of multiple SKUs in a family of products.”