The Power of Proliferation
Exopack leverage its expertise to meet the needs of its expanding customer base
Hank Welter, director of operations, Exopack Consumer Food and Specialty, confirms the ongoing SKU proliferation trend, and explains new SKUs can stem from consumer packaged goods (CPG) companies’ national and regional promotions packaging, as well as from their strategic plans to produce a consistent number of packages, but provide an increased array of products, through such tactics as brand extensions.
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