The Power of Proliferation

Efficiency extensions

When a company organizes a competitive strategy around achievements in efficiency, one might assume that digital printing would be a natural extension of that company’s capabilities. Craddock acknowledges that Exopack “is watching and investigating digital technologies,” and that the “zero set-up” aspect of the technology is a distinct advantage. However, any digital printing Exopack currently does is accomplished with outside resources, and applications are limited to mock-ups and sales samples.