The Power of Proliferation

While Exopack may review customers’ packaging designs and artwork to offer input on the best print process for a given job, most CPG companies dictate at the outset whether a package should be printed using gravure or flexo, Welter reports. And for now, the advances in flexo print quality are proving sufficient to meet the majority of Exopack customer needs—needs which Lani Craddock, VP of marketing and innovation development, describes as “high-resolution, high-fidelity, and close to photographic quality.” Meanwhile, gravure printing frequency is decreasing at Exopack; Welter notes that just three of its facilities offer gravure printing capability, and none is dedicated exclusively to delivering the process. He predicts that the number of facilities offering gravure will decrease to two in time.