Executives speak out on their view of digital printing’s impact in package printing.

By Tom Polischuk

Jack Farr, president of Digital Print, Inc.—Digital Print, Inc. has developed an extensive line of variable printing technologies which can be added to existing and conventional packaging/printing presses to give that press the ability to print variable information—bar codes, numbers, text, etc.

Alon Bar-Shany, VP and general manager, HP Indigo Digital Press Division—HP Indigo brings to market products based on our core technology—LEP (liquid electro-photography) based on a digital offset printing process. This technology enables digital quality, seven colors, and high reliability with 24x7 production capabilies.