Executives speak out on their view of digital printing’s impact in package printing.

By Tom Polischuk

Farr—After being in the variable printing on press business for 22+ years, it was apparent at the last Labelexpo show that this is now a much more common and understood type of printing. It was refreshing to talk to people who visited our booth who knew what this type of printing was, and also what added value it brought to their business. The visitors to the booth knew that they wanted to get into variable printing and were simply looking for the right system and company to partner with.