Executives speak out on their view of digital printing’s impact in package printing.

By Tom Polischuk

pP: What level of interest are you seeing from your customers in digital printing? Do you believe it is a now a mainstream printing technology for package-printing applications?

Cutler—Interest in digital printing is extremely high. It is the largest growing segment at Agfa. Our :Dotrix modular system, for example, can be configured to fit a wide variety of customers’ needs depending on the application. It is not mainstream today, but it is heading in that direction.