Executives speak out on their view of digital printing’s impact in package printing.

By Tom Polischuk

Farr—Absolutely, especially with the advent of entry-level systems. Not too long ago, it was not uncommon to spend $120,000 to $150,000 in order to be able to do variable printing on press. We offer a system that can be installed for $24,000 and can be added to an existing conventional printing press. This allows a user to take a much smaller step towards digital printing, but the system can be easily expanded as the needs grow.