Executives speak out on their view of digital printing’s impact in package printing.

By Tom Polischuk

Cutler—For some, the higher cost of entry—the expense of newer and more advanced technologies—can be is a barrier, though that is changing. Changes from a traditional production process to a more on-demand digital workflow can also be a hindrance to digital adoption. It’s a change not many printers are accustomed to. Can you charge more for smaller quanities even though they are on demand? It is still a premium service that needs to be effectively sold to the customer.