Executives speak out on their view of digital printing’s impact in package printing.

By Tom Polischuk

Bar-Shany—We do see growth in variable—bar coding, as well as promotional marketing. While today, the key driver of digital is short and medium runs, fast turnaround, and quality, we believe over time variable will become very important.

Stack—In the label markets, people are already using inkjet for bar coding, numbering, versioning, etc. In fact, inkjet is quickly replacing legacy technologies like thermal transfer and ion deposition as the technology of choice for converters who require variable information.