A Digital Future

Farr—There are two types of digital printing, the type of press that prints everything electronically and “hybrid” presses which consist of a conventional press doing the process color, diecutting, laminating, etc. with a variable data print station inline with this conventional press. The fully digital press is good for shorter runs, the hybrid press better for medim to long runs. I can speak for the hybrid press market applications better than the fully digital press market. The applications are almost too numerous to mention here, but any application that requires variable data in the form of bar codes, numbering, sequencing with numerical or alpha characters, names and addresses, regional information on packaging, gaming, promotional advertising, lottery, etc. is a good fit for the hybrid digital press.