Executives speak out on their view of digital printing’s impact in package printing.

By Tom Polischuk

pP: What type of package-printing applications do you see as a good fit for digital printing now and in the future? Do you see variable data printing as having a big impact in package printing?

Cutler—Package-printing applications that are a good fit for digital printing now and in the future include POP, labels, flexible packaging, and folding cartons. Variable data printing will grow as costs for materials rise over time. Manufacturers want to differentiate themselves, and having the ability to provide personalized and regionalized print will have bigger impact to the product in the marketplace.