Executives speak out on their view of digital printing’s impact in package printing.

By Tom Polischuk

pP: What package-printing segments do you see as most active in the pursuit of digital printing opportunities: labels, flexible packaging, folding cartons?

Cutler—The label segment, which is geared toward short-run digital, on-demand printing, is the most active in pursuing digital printing opportunities. Additionally, the :Dotrix offers great opportunities for large-size folding carton printers.