A Digital Future

The rigid packaging markets are suffering from shorter and shorter run lengths. Our ability to use UV inkjet in these markets to eliminate the label entirely will allow us to deliver a completely digital solution at about the same price as a traditionally printed label. Imagine getting the ability to take advantage of digital printing for the same cost as current labels. The elimination of the substrate opens up an incredible amount of opportunities in labeling for shorter run lengths, reduced inventory, quicker time to market, and targeted marketing/versioning. The concept of printing direct to packaging could cause a complete change in the way CPGs view their time to market and their ability to customize their products by region, channel, and final end user. Eventually we see Jetrion being able to deliver digitally printed rigid packaging at a lower cost then traditionally printed labels for rigid packaging as volumes increase.