Executives speak out on their view of digital printing’s impact in package printing.

By Tom Polischuk

Stack—While UV inkjet is likely a good fit for many packaging segments, we have chosen to focus on two key segments: industrial labeling and direct printing of rigid packaging made from metal, plastics, or glass.

We see the industrial label markets as an ideal target for UV inkjet due to its fast print speeds, lower running costs versus toner, and its inherent scratch and adhesion characteristics that avoid the need for a laminate. These characteristics allow us to drive the breakeven point with flexo and other traditional technologies out farther then ever before. Some of our current inkjet products actually sit inline on traditional printing presses and imprint variable bar codes, text, and graphics at press speeds today.