Executives speak out on their view of digital printing’s impact in package printing.

By Tom Polischuk

Farr—Any printing/packaging line that wishes to add variable printing inline, while printing or converting is a candidate for our products. The applications are numerous.

Bar-Shany—A key segment is labels, with good growth in shrink sleeves and flexible packaging. We focus on runs up to 2000 linear meters, as well as digital applications such as security and variable data printing. Beyond the printing press, we offer end-to-end solutions optimized for digital printing, such as the Esko workflow and coating and finishing equipment. We also work with the brand owners to educate them on the digital capabilities.