Executives speak out on their view of digital printing’s impact in package printing.

By Tom Polischuk

Digital printing is making its presence felt in the package-printing arena. It’s no longer a promising technology for the next generation—it’s here now, and appears to have broken through the critical mass for emerging mainstream acceptance.

For the time being, it has found its place in short-run production. Many times it is used to off-load short-run print jobs from traditional presses to make them more profitable.