Executive Outlook to Provide Latest "How-To" Updates for Harnessing Technology-Enabled Marketing

RESTON, VA—September 12, 2012—The Graphic Arts Show Company (GASC) has announced a new blended focus for the 17th annual EXECUTIVE OUTLOOK, the popular pre-show trends conference that takes place on the eve of GRAPH EXPO scheduled for Saturday, October 6, 2012 at Chicago's McCormick Place South. GRAPH EXPO, spanning the realm of print, online and mobile, and the Americas' largest graphic communications exhibition and educational conference, opens the following day and will run October 7-10, 2012, in McCormick Place South.