Excellence Awards — And the Winner Is...
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Missy Smith
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Dow Industries accepted the challenge of printing extremely difficult graphics onto the Canary Island Banana label. The label needed to have a hot-stamp look and transparent inks, with low annual usage and high-order frequency. Working in conjunction with Yankee’s Print Production Department, Dow chose digital as the preferred print process to achieve high-end graphics, no trapping, and tight registration, said Andy Farquharson, president, Dow Industries. The company felt digital would also help accommodate small quantities, frequent orders, and short lead times, he explained. The graphics were printed on a metalized Flexcon BOPP substrate, giving the final label a shimmery look.
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Missy Smith
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