Avery Dennison Launches New Program to Enable Liner Circularity
Avery Dennison Label and Packaging Materials has taken a major step in advancing material circularity across the industry with an exclusive agreement with Mitsubishi Chemical Group’s Polyester Film division in North America. Through the agreement, Mitsubishi will offer a closed-loop process for PET liner recycling, helping to increase the recycled content in PET liners supplied to Avery Dennison and the industry.
Avery Dennison will identify converters and brands utilizing film liners, working to collect this material at Mitsubishi. The recycled content will be added into the film liner manufactured, moving towards circularity, and helping to meet growing demand for film liners with recycled content.
“This program is not only a significant milestone in realizing our goal of diverting waste away from landfills, but it represents a giant step forward for the entire industry,” said Jeroen Diderich, Senior Vice President and General Manager, Avery Dennison Label and Graphic Materials North America. “We are thrilled to have an opportunity for liner circularity and to help meet the recycled content goals for converters, brands and label manufacturers.”
“We are excited to work with Avery Dennison in advancing the circularity of label materials, utilizing our revolutionary Reprocess™ technology” said Ted Higgins, Chief Operating Officer with Mitsubishi Chemical Group’s Polyester Film Division. “This agreement brings a level of organization and coordination to film liner recycling that has been lacking and has the potential to accelerate the movement to material circularity across the labeling industry.”
The preceding press release was provided by a company unaffiliated with Packaging Impressions. The views expressed within do not directly reflect the thoughts or opinions of the staff of Packaging Impressions.
