EskoArtwork, VTales Graphics Partner for Virtual Store Shelves

GENT, Belgium—From the joint efforts of EskoArtwork (www.esko.com) and VTales Graphics (www.vtales.com), a new software application has been created that allows brand owners and retailers to assess the on-the-shelf and point-of-sale impact of their packaging and displays. The partnership draws on EskoArtwork’s expertise in creating hyper-realistic 3D packaging models and VTales’ state-of-the art visualization technology. The result is called Esko Store Visualizer. It is a new solution that lets users place virtual objects in photographed scenes, enabling them to see their designs in an in-store setting and determine how they compare with rival products.