Bailey Brand Consulting Wins Design Competition at PACK EXPO
CHICAGO—A concept for an environmentally-friendly, easy-to-use alternative to liquid soap has been named the Grand Prize Winner in the “Package of the Future” competition, a component of Project 2020: The Consumer Experience, sponsored by DuPont. A prototype of the winning design, submitted by Bailey Brand Consulting (Plymouth Meeting, Pa.) was displayed in The Brand Zone at PACK EXPO International 2010. Nine other creative concepts were included in the display, which provided insight into the type of packaging consumers might see on retail shelves in 10 years.
Dissolving SoapStix (patent pending) overcome many of the challenges associated with liquid soap refills. Gone are the heavy, bulky containers, spillage and excess waste. Instead, solid gel cylinders are simply added to water in any soap dispenser consumers choose to use, with little to no mess. The package’s molded clamshell is made from recycled fibers, printed with soy inks and is recyclable. Transportation carbon footprint and man-power is reduced thanks to the nestability of empty clamshells during the trip from manufacturer to fulfillment and the ability to fit 32 times more clamshells than corresponding bottles with pumps on a standard tractor trailer.
“Project 2020’s ‘Package of the Future’ competition provided a great opportunity for our team to think forward and develop a brand proposition that creates an emotional connection with the consumer of the future,” commented Chris Bailey, President and CEO of Bailey Brand Consulting. “An important presumption that grounded our thinking early on was that in 2020, sustainability will not be considered a competitive benefit, rather it will be a consumer expectation. The SoapStix brand experience is intended to offer nothing but positives for all of the stakeholders of the future.”
As the Grand Prize Winner, Bailey Brand Consulting will receive the Complete Studio Bundle from software partner EskoArtwork. The other nine finalists will receive copies of Studio Designer, EskoArtwork’s 3D visualization plug-in for Adobe Illustrator.
“EskoArtwork is very pleased to be associated with Project 2020: The Consumer Experience to explore packaging for the future,” said Simon James, VP Marketing at EskoArtwork. “Packaging design and collaboration has become ‘the’ focus of many brand owners as they consider their future marketing plans and EskoArtwork has focused on providing tools to enable this effort with great response. This initiative provides a great platform for brand owners to find inspiration and insight into the future of packaging design.”
