Bailey Brand Consulting Wins Design Competition at PACK EXPO

“Project 2020’s ‘Package of the Future’ competition provided a great opportunity for our team to think forward and develop a brand proposition that creates an emotional connection with the consumer of the future,” commented Chris Bailey, President and CEO of Bailey Brand Consulting. “An important presumption that grounded our thinking early on was that in 2020, sustainability will not be considered a competitive benefit, rather it will be a consumer expectation. The SoapStix brand experience is intended to offer nothing but positives for all of the stakeholders of the future.”