Embracing HD Flexo Certification

"Prior to HD Flexo, selling flexo shrink sleeves against rotogravure was a harder sell—the quality didn't quite match on the more intricate designs," adds Sean Keeney, president and CEO, Walle Corporation, the first to invest in HD Flexo and the first North American label printer to achieve HD Flexo certification. "Then we saw a huge impact in drop shadows, so we don't have any challenges getting to fine zero and 1 percent dots. Our customers are also realizing the benefits—winning awards for their package reproduction."