Electronic Packaging Prep

And talking they are. By January of this year, packagingbusiness.com was recording 23,000 "user sessions" per month. Those are the true measure of the times people visit the site—not to be confused with "hits," which are essentially mouse clicks and can grossly exaggerate the site's traffic.

According to McCann, Polysort is planning to add an e-commerce center to the site in the near future. "We've specifically targeted material procurement, as our research demonstrated that was the biggest, most crucial piece of pie." McCann is quick to point out that Polysort follows an "exchange site" business model, not an auction model where the intention is to drive prices down. "We use a two-way, sealed bid negotiation platform that encourages a win-win situation rather than a buyer-beat-up-the-seller situation."