EFI Joins Brand Protection Alliance

The Brand Protection Alliance was formed in 2005, and was established to serve as a resource organization that will assist brand owners in designing, developing and implementing customized, secure solutions against consumer product counterfeiting and diversion. The BPA is equipped through its wide range of membership and available technologies, to provide a comprehensive range of authentication, prevention and security solutions to global consumer products manufacturers. The solutions offered by the BPA member companies will incorporate confidential covert or overt identifiers to positively authenticate genuine brand items versus counterfeits and provide a verifiable return on investment to the brand owner.