EFI Joins Brand Protection Alliance

“As a leading innovator of inkjet printing systems in the labels and packaging markets, Jetrion is ideally positioned to collaborate with other BPA members to solve customers’ most challenging brand protection issues,” said Sean Skelly, director of marketing, Jetrion industrial inkjet systems, EFI. “Through a custom ink program, our experienced chemists can incorporate advanced components such as fluorescent dyes and nanotechnology markers into our formulations. Combined with our inkjet systems’ native ability to provide full variable data printing, customers now have an effective brand authentication and protection solution.”