EFI Acquires DirectSmile

FREMONT, CA—July 21, 2014—EFI has acquired DirectSmile, an award-winning provider of software solutions for cross media marketing automation.

Based in Berlin, DirectSmile invented image personalization in 2001 and today makes media personalization and automation software that streamlines sophisticated marketing and production tasks for corporations, agencies and printing companies. DirectSmile’s technologies extend EFI’s offerings and will give customers expanded, fully integrated capabilities with data-driven digital print, Web, e-mail, social media and mobile marketing workflows.