Challenges and Opportunities
Economic pressures and high-potential technologies are two facets in a spectrum of positive and negative factors confronting the tag and label industry.
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Kate Sharon
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Good news technology
RFID has caught the attention of the entire tag and label industry. In a recent study, called “Smart Labels,” The Freedonia Group predicts RFID labels to make up 85 percent of the total demand for smart labels by 2014. Currently, RFID labels are 10 percent of the smart labels demand, which includes electronic article surveillance (EAS), RFID, and interactive packaging labels. As the RFID market develops, the study projects the U.S. demand for smart labels to increase more than 11 percent annually to 8 billion units in 2009. By 2014, with the emergence of item-level tagging, the study predicts demand to grow to over 50 billion units.
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