Challenges and Opportunities

In addition, he said, “Printers also need to take account of the opportunities outlined to give their companies broader market positioning, by offering a larger portfolio of capabilities and services. They also need to embrace globalization by linking up with other players in other countries/continents to create business alliances or even partnerships, to meet the needs of the global end users. In addition to consolidation across the value chain, a wave of collaboration should be expected. AWA publishes three Labeling Market Sourcebooks—on North America, Europe, and Asia—which are designed to give industry players a much broader grasp of the major markets in terms of both segmentation and geographies that are open to them.