Challenges and Opportunities

Digital printing is another technology that is impacting the industry and will continue to do so, with time, on a larger scale. According to a market analysis by the Tarsus Group, entitled “Strategic Growth and Opportunity in the Label World,” digital color label printing has become “a mainstream label printing process with over 4.5 billion labels being printed digitally in 2005. Indeed, some 10 percent of all new label presses installed globally in 2005 were digital.” Tarsus predicts that digital presses could make up more than 20 percent of all new label press installations by 2010.