Eagle Eye Selects HarvestMark for Instant Produce Traceability

News of the Eagle Eye implementation comes shortly after Corporate Express announced in June the availability of HarvestMark, powered by YottaMark, launching the consumer-accessible traceability nationwide to build and restore consumer confidence.

HarvestMark’s unique, secure and non-sequential codes are printed on labels using a variable data printing process, and appear next to the product’s traditional bar-code. Once printed, the clamshell manufacturer applies the HarvestMark labels the same way bar-code labels are applied today. The coded carton of clamshells is then labeled with a special master carton label, which is simply scanned in the field to associate the detailed harvest data with that particular group of clamshells. When consumers buy produce in the containers, they can go to www.harvestmark.com to get precise data about their purchase.